Hi, I’m Reid.

For nearly two decades I worked as a designer and entrepreneur — building brands, digital products, and systems for other people. I loved the work, and the people I got to do it with, but there came a point where I realized I was miles away from what got me started - making shit.

I had the choice of doubling down and continuing on that road, a path likely well compensated and cushy - safe in the “tech world”. But instead I said ‘Fuck it’ and started over. Today I’m taking pictures, making art, and building things and we’ll have to see where it takes me.

*Photo credit: Huxley Peifer